PRWatch: Corporate Sponsored Slacktivism

After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective. By Anne Landeman Recently while browsing the Web I came across UrbanDictionary.com, which is sort of a wiki of […]


Loss Aversion, Greenpeace, and Health

Here’s a pattern of tactics I realized have something in common. They all work by presenting a threat. Loss aversion, as it can be called, can be more motivating – using the stick instead of the carrot. ## Example 1 From Greenpeace:## The ranking criteria reflect the demands of the Toxic Tech campaign to the […]