Measuring the Impact of Artistic Activism

AKA “The Æffect Project”


In 2015 the C4AA teamed up with George Perlov, former VP of Research at the Ad Council, and currently with George Perlov Consulting,  to study the æffect of artistic activism. What we’re looking for are answers to the question “Does Artistic Activism Work?” and what are the metrics we should use for measuring the practice?

To answer these questions we’ve designed a research project that will start from the bottom up: working with practicing artistic activists to develop appropriate measures of success. You can read more about the project here.