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We’ve all been there: you’ve done a brilliant, funny, creative action but no one except some passersby and a handful of your Facebook friends have any idea it happened. Or maybe worse yet, you get some press coverage but the journalist completely missed the point. Well, we’re here to help.

In this webinar, Steve Lambert was online with the journalist Marisa Mazria Katz, former editor-in-chief of Creative Time Reports and writer for the The Wall Street Journal, Monocle, The New York Times, and more. She helped us all understand how and when to connect with the press, how to communicate yourself and your campaign, how to write a great pitch or op-ed, and, very importantly, what NOT to do.