We’ve all been there: you’ve done a brilliant, funny, creative action but no one except some passersby and a handful of your Facebook friends have any idea it happened. Or maybe worse yet, you get some press coverage but the journalist completely missed the point. Well, we’re here to help.

In this webinar, Steve Lambert will be live online with the journalist Marisa Mazria Katz, former editor-in-chief of Creative Time Reports and writer for the The Wall Street Journal, Monocle, The New York Times, and more. She’ll help us all understand how and when to connect with the press, how to communicate yourself and your campaign, how to write a great pitch or op-ed, and, very importantly, what NOT to do. Plus, you can submit your own pitch. See below for how to do that. But first, quick – register for the webinar!

The How To Win #15 Make the News
webinar will be on

Friday, May 5, 2017 at 12pm EDT.

Sign up here
so you can get all the goodies, including a handy reminder ahead of time.

YOUR PITCHES, POLISHED. We’ve got something special for this webinar. Send us a sample pitch (it could be for a real upcoming event/action or something you’ve dreamed up or have done in the past) and Marisa and Steve will help polish it up. This is an amazing opportunity to get feedback from Marisa, who has so much experience pitching artists and activists to the mass media. Send us your pitch through this form.