Doing some research for our book and I came across this worksheet from the Centers for Disease Control. Those who have taken our workshop will be familiar with some of these ideas.
This list of questions can help you get started in knowing what decisions you’ll need to be making as you move through the social marketing planning process. By knowing where you’ll be going, you can make decisions about what questions to answer during the problem description and what questions to ask in the formative research phase. Answers may be found by collecting secondary data (literature, existing studies) or by conducting primary data collection. This is not a comprehensive list of all of the things you may potentially need to know, nor is the intention that you answer each and every question. However, it will help you get started.