underwear gnomes master plan

Someone mentioned this to me. This still frame is from an episode of South Park where gnomes are stealing kids underwear. When asked why, they explain “stealing underwear is just phase 1.” Profit is Phase 3. But apparently, none of the gnomes know what Phase 2 is and apparently they never thought about it.

Phase 1: Protest Art
Phase 2: ?
Phase 3: The Revolution