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Anti-smoking ads historically highlight one blunt fact: smoking kills. But the World Lung Foundation has analyzed the effectiveness of ads around the world targeting various cultures and discovered it’s not that simple. Sandra Mullin, senior vice president at Communications for the World Lung Foundation, says the most effective ads highlight the pain, suffering and dismemberment that come from smoking.
On The Media: Transcript of “Smoking Makes You Ugly” June 12, 2009

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