Tag Archives: public relations

After reading this, I wonder if artists or activists have been unwittingly influenced/inspired by some of these token, ineffective campaigns? If the culture is openly celebrating these supposed victories, one might believe they are actually effective.

By Anne Landeman

Recently while browsing the Web I came across UrbanDictionary.com, which is sort of a wiki of contemporary slang. I found some of the newer words listed there amusing, like “hobosexual” (the opposite of metrosexual; someone who cares little about their looks), “consumerican,” (“a particularly American brand of consumerism”), and “wikidemia” (“an academic work passed off as scholarly yet researched entirely on Wikipedia”).

Then I came across a word that put me into a more thoughtful zone: “slacktivism.”

“Slacktivism” (alternative spelling “slactivism”) is a fusion of the words “slacker” and “activism,” and UrbanDicationary.com defines it as “the act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.” It refers to ersatz acts that people perform that they have somehow come to believe are full of meaning, like slapping a magnetic ribbon on your car to “support the troops,” wearing a colored rubber wristband to “fight cancer,” or refusing to buy gasoline on a certain day to protest high gas prices, instead of, say, actually changing your lifestyle to use less gas.

According to UrbanDictionary.com’s definition, slacktivism pertains only to individual behavior, but shortly after I grasped the meaning of the word, I started to see that slacktivism is really much bigger than that. I started to see that corporations perpetrate large-scale, organized slacktivism as a public relations strategy to subtly derail social movements aimed at creating beneficial change.

So what form does corporate-sponsored slacktivism take, and how can people recognize it? The best way to describe it is to give some examples. Continue reading →