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tomorrow-the-world

The Steves: As a political artist, how can you know when you’ve been successful?

Hans Haacke: I’ve been asked that question many times, and that question requires one to go around it before one really avoids it.

“How to Win” is a work in progress by Stephen Duncombe, an academic, and Steve Lambert, an artist. We are both long-time political activists and both of us believe that using art and culture to transform the world is a good idea. But we are both haunted by the same question: How do we gauge the success of our projects? Hell, how do we even think about success when our goal is utopia?

This site is a place to explore this and related questions. It is an evolving repository for our research. While far from a finished product, we’re offering it as an open window into our process.

On this site you can find interviews (more coming soon) we’ve conducted with artists and activists, examples we’ve found of how others gauge success from the world of art, activism, advertising, and social marketing.

Read More about the How To Win Project.

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